Stance Orthotics — Shopify Conversion Optimisation & Major Feature Updates
Major updates and conversion optimisation on a UK Shopify orthotics store — product image optimisation, multi-currency support, a custom quiz widget, advanced price filters and sorting, and a live chat widget.
Client
Stance Orthotics
Platform
Shopify
Service
Development & Optimisation
Type
Website Updates & Optimisation
Goals & Scope
Stance Orthotics is a podiatrist-founded UK brand offering prefabricated and custom-made orthotics, serving customers across 30+ countries. We were brought in to make major improvements to their existing Shopify store — focusing on conversion optimisation, product presentation, and feature additions including multi-currency switching, a custom quiz to guide customers to the right product, advanced filters and sorting, and a live chat widget for real-time support.
Project Goals
Optimise the store for conversions through design updates and improved product presentation
Optimise product images for better sizing, quality, and visual consistency across the catalogue
Add multi-currency support so international customers see pricing in their local currency
Implement a custom quiz widget to guide customers to the right orthotic product
Add advanced price filters and sorting options — best selling, alphabetical, featured, and price
Integrate a live chat widget for real-time customer support
What We Delivered
- Conversion optimisation across key pages and product listings
- Product image optimisation — resizing, quality improvements, and visual consistency
- Design updates across the store for a more polished, trustworthy presentation
- Multi-currency support configured — customers see pricing in their local currency based on country
- Custom quiz widget implemented to help customers identify the right orthotic for their condition
- Advanced product filters added — price range, best selling, alphabetical, and featured sorting
- Shop categories structured with add to cart and full checkout functionality
- Live chat widget integrated for real-time customer and pre-sale support
- Virtual podiatry appointment booking maintained and improved
Design Showcase
Results & Outcomes
Stance Orthotics came away with a significantly more polished and conversion-optimised store — better product imagery, a quiz that actively guides customers to the right product, and the international-ready features needed to serve their growing 30+ country customer base.
Conversion optimisation delivered through improved design, product images, and user flow
Product images optimised for visual consistency and quality across the full catalogue
Multi-currency live — international customers see accurate local pricing without friction
Custom quiz widget guiding customers to the right orthotic based on their condition and needs
Advanced filters and sorting giving shoppers full control over how they browse the catalogue
Live chat live — supporting customers and pre-sale enquiries in real time
Tools & Platforms
The platforms, tools, and technologies used to design and deliver this project.