Acuity Strategic Group — HTML to Squarespace with Automated eBook Funnel
Converted a custom HTML design into Squarespace for an executive forensic advisory firm — with two custom forms and a two-stage automated email campaign that delivers a personalized eBook download to every lead.
Client
Acuity Strategic Group
Platform
Squarespace
Service
Design & Development
Type
HTML to Squarespace Conversion
Goals & Scope
Acuity Strategic Group provides forensic advisory services to senior executives through a signature offering, The Strategic Integrity Crucible™. The client arrived with a fully designed HTML website and needed it faithfully converted into Squarespace — along with a two-stage automated email funnel to deliver their executive eBook, The Executive Coherence Audit™, to every lead who fills out a form on the site.
Project Goals
Convert the client's custom HTML design faithfully into a live Squarespace website
Set up two custom forms to capture executive leads at different stages of the funnel
Build a two-stage Squarespace Email Campaigns automation that delivers the eBook to leads automatically
Personalise automated emails using the user's name and details from the form submission
What We Delivered
- Full conversion of client-supplied HTML design into Squarespace
- Two custom forms built — one to initiate the eBook funnel, one to complete the download trigger
- Two Squarespace Email Campaigns automations configured end-to-end
- Stage 1: form submission triggers a branded, personalised email leading the user to the second page
- Stage 2: second form submission triggers a follow-up email with the eBook download link
- Personalised email copy dynamically populated with the user's name from form data
- Cookie banner configured for compliance
- End-to-end production deployment
Design Showcase
Results & Outcomes
Acuity Strategic Group launched with their custom design faithfully live in Squarespace and a fully automated two-stage eBook delivery funnel — every lead receives a personalised email sequence from the moment they submit a form, with zero manual follow-up required.
Custom HTML design faithfully converted into a fully live Squarespace website
Two custom forms live and capturing executive leads at each stage of the funnel
Two-stage email automation active — leads receive personalised emails triggered instantly on form submission
eBook delivered automatically via email with no manual intervention required
Tools & Platforms
The platforms, tools, and technologies used to design and deliver this project.