Visa Kiosk & Lead Generation Management Platform
Multilingual kiosk platform for an Australian immigration consultancy — conditional visa questionnaires, backpacker service flows, HubSpot CRM sync, and a full admin backend with real-time content updates and per-device analytics across multiple kiosk locations.
Client
Study Destination
Product
Kiosk Management & Lead Generation System
Service
Product Engineering
Engagement
End-to-End Build
Client Overview
Study Destination is an Australia-based immigration consultancy providing visa guidance to international students, skilled professionals, and working holiday travellers. Their team places touch-screen kiosk devices in hostels, student hubs, and travel centres to capture leads from visitors exploring visa options and backpacker services across Australia.
The consultancy had no centralised system for capturing and managing leads from their kiosk devices. Questionnaire content, visa categories, and backpacker service details were managed manually per device, with no way to update content centrally, no CRM integration, and no visibility into which kiosks or visa categories were generating the most enquiries.
Build a two-sided platform: a touch-optimised, multilingual public interface for kiosk devices — running a conditional visa questionnaire flow and a backpacker services flow — and a comprehensive admin backend to manage all content, categories, question branching, services, and leads, with HubSpot CRM sync and per-device analytics.
Problem & Challenges
Business Problems
- No centralised way to capture, categorise, or follow up on leads from kiosk devices spread across multiple locations
- Questionnaire content and visa categories were managed manually per device, making updates slow and error-prone
- No CRM integration meant leads were not entering any follow-up pipeline, causing significant drop-off
- No per-device tracking made it impossible to know which kiosk locations were performing and which were idle
- The absence of a multilingual interface limited engagement with non-English-speaking visitors
Technical Challenges
- Building a conditional questionnaire engine where each answer determines the next question or outcome URL — entirely configurable by the admin without code changes
- Ensuring real-time content sync so any admin change to questions, branching logic, or services is reflected instantly on all live kiosk devices
- Supporting 6+ languages on the public kiosk interface with all translations manageable from the admin panel
- Integrating HubSpot CRM to sync every lead form submission in real time with visa category, service type, and source device metadata
- Tracking leads at the individual kiosk device level to generate location-specific performance analytics
Objectives & Success Criteria
Our Objectives
Success Criteria
Visa Questionnaire Flow
Build a per-category branching questionnaire where each answer routes to the next question or a QR outcome page, with all logic managed from the admin panel.
Success Criteria
Admin-Configurable Flow
Any change to questions, branching logic, or outcome URLs in the admin panel reflects on all kiosk devices immediately with no redeployment.
Backpacker Services Flow
Build a services listing flow where users browse services, view details, submit a lead form via CTA, and land on a QR code screen with a service-specific destination URL.
Multilingual Coverage
All questionnaire and backpacker service content available in 6+ languages without developer intervention.
Multilingual Kiosk Interface
Deliver a touch-optimised public UI in English and 5+ additional languages, with all content strings manageable from the admin panel without developer involvement.
HubSpot Sync
Every lead form submission synced to HubSpot with category, service, and device metadata for precise follow-up routing.
Admin Control Panel
Build a full backend for managing visa categories, questions, branching logic, outcome URLs, backpacker services, translations, and device registration.
Per-Device Reporting
Admin can filter the analytics dashboard by individual kiosk device to assess location-level lead performance.
HubSpot CRM Integration
Sync all lead form submissions to HubSpot in real time with visa category, service type, and kiosk device metadata attached to each contact.
Lead & Device Analytics
Provide a detailed dashboard showing lead volume, category performance, backpacker service trends, and per-device breakdowns across all registered kiosk locations.
Our Solution
We built a Next.js platform split into two sides: a touch-optimised kiosk interface and a full admin backend. The public interface handles two lead capture flows. In the questionnaire flow, users select a visa category — including Working Holiday Visa types 1 and 2, student visas, and others — and move through a branching question tree where each answer routes to the next question or a terminal QR code outcome page with a relevant URL. In the backpacker flow, users browse listed services, tap through to a detail page, hit a CTA that opens a lead form, and are directed to a QR code screen with a service-specific destination URL. Both flows are entirely configurable from the admin panel — the consultancy team can add categories, rebuild question trees, update branching logic, and change outcome URLs without touching code. All public content is available in English plus 5+ additional languages, with translation management built into the admin. Every lead captured across both flows is synced to HubSpot via API, tagged with the visa category or backpacker service and the source kiosk device. The analytics dashboard gives the team full visibility into which visa categories are trending, which backpacker services are generating the most enquiries, and how each individual kiosk location is performing.
Visa Questionnaire Engine
Branching question system per visa category — each answer routes to the next question or a QR outcome page, with the entire logic tree built and edited from the admin panel.
Backpacker Services Flow
Services listing with detail pages, CTA-triggered lead form, and a QR code screen with a service-specific destination URL — all content managed from admin.
Lead Form & QR Code Screen
Shared lead capture module used by both flows, collecting visitor details before presenting a QR code with the relevant outcome URL.
Multilingual Public Interface
Touch-optimised kiosk UI in English and 5+ languages, with all content strings admin-manageable and updated in real time across all devices.
Admin Category & Question Builder
Full CRUD for visa categories, questions, answer options, branching logic, and outcome URLs — changes go live on all kiosk devices immediately.
Backpacker Service Manager
Admin section for managing backpacker services: title, description, detail content, QR destination URL, and display order.
HubSpot CRM Integration
Real-time lead sync to HubSpot with visa category, backpacker service type, and source kiosk device metadata attached to every submission.
Device & Lead Analytics Dashboard
Admin dashboard showing lead volume, trending visa categories, top backpacker services, and per-device breakdowns across all registered kiosk locations.
Implementation & Delivery
Scope of Work
The engagement covered the full platform from scratch — kiosk UI, admin backend, multilingual content system, HubSpot integration, and VPS deployment. Built in Next.js with MongoDB Atlas as the database and deployed on Hostinger VPS with Caddy as the reverse proxy. The admin panel and kiosk interface operate as a single system, with real-time content propagation ensuring any admin change is immediately visible on all live kiosk devices.
- Touch-optimised multilingual kiosk UI (questionnaire + backpacker flows)
- Conditional questionnaire engine with admin-configurable branching per visa category
- Lead form with QR code outcome screen shared across both flows
- Admin panel: visa categories, questions, branching logic, outcome URLs
- Admin panel: backpacker services management (title, details, QR URL, order)
- Multilingual content management (6+ languages, admin-editable)
- HubSpot CRM integration with category, service, and device tagging
- Device registration and per-device lead tracking
- Lead and category analytics dashboard
- VPS deployment (Hostinger + Caddy)
Live Content Sync
Any change made in the admin panel — question updates, branching changes, new services, translation edits — reflects on all kiosk devices immediately, with no device restarts or redeployments.
Admin-Configurable Questionnaire Logic
The entire question tree, branching rules, and outcome URLs for every visa category are built through the admin UI. The consultancy team can restructure flows for any visa type without engineering involvement.
Multilingual Without Developer
All public-facing content in 6+ languages is manageable from the admin panel. The team can update translations, add new languages, and localise content entirely on their own.
HubSpot Sync with Full Context
Every lead arrives in HubSpot tagged with the visa category or backpacker service and the source kiosk device, enabling precise routing and follow-up without manual enrichment.
Technology Stack
Next.js
React
TypeScript
Tailwind CSS
MongoDB
Mongoose
next-intl
Google Cloud Translation
HubSpot API
JWT
QR Code
Recharts
Tiptap
Caddy
Hostinger VPSResults & Impact
Study Destination now operates a fully centralised kiosk platform across multiple locations. Questionnaire flows and backpacker services are updated from a single admin panel and reflected on all devices instantly. Lead data flows into HubSpot in real time with full context — visa category, service type, and source device — and the analytics dashboard gives the team clear visibility into which visa pathways and kiosk locations are driving the most engagement.
8+
Languages Supported
10+
Kiosk Devices
Real-Time
Content Updates
Touch-Optimised
Kiosk Interface
Evolution & Long-Term Value
The platform is architected to scale without code changes. New visa categories, additional languages, and new kiosk device locations can all be added through the admin panel. The per-device analytics provide the foundation for data-driven decisions about which locations to prioritise and which visa pathways to promote — giving Study Destination the operational intelligence to grow their kiosk network confidently.